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Award Winner

Festival Season:

July 2025

“WE RIDE WHY”

“WE RIDE WHY”

Directors:

Writers:

Greg Roth
Greg Roth

Producers:

Greg Roth

Run Time:

1:10:00

Awarded for the following Category(s):

Awarded Category(s)

”We Ride Why” is a documentary film about the power of love, community, and hope in the face of cancer. The film follows the stories of several women who have been impacted by cancer, as well as the friends and family who support them. Through their stories, we learn about the collateral damage that cancer can bring, but also the hope that can be found in the relationships that are born out of trauma. We also see how a strong community in Seattle, Washington has formed to support all those impacted by cancer.

“We Ride Why” is an inspiring and moving film that will stay with you long after you watch it. It is also a story about the importance of friends, family, community, and the never-ending hope that can be found even in the darkest of times.

If you or someone you know has been impacted by cancer, we encourage you to watch “We Ride Why.” It is a film that will give you hope, strength, and courage.


Submitter Statement

Why are we doing this? We made this film as a love letter to our communities in Seattle. Why….? We made this movie so we could raise awareness for cancer and the great work that Fred Hutch Does. We made this movie to raise money for cancer research to find a cure and We made this movie to celebrate and honor those we have loved, lost and those still suffering. It is our objective to touch move and inspire others into action to help #curecancerfaster.

Greg Roth (Director / Writer & Executive Producer) Greg is best known as the founder and Creative Director of the local music website Seattle Music Insider. His curiosity about the complexity of the human condition as it relates to art and music, along with a passion for storytelling, is what drove Greg to photograph and interview award winning local and national music artists. Documentary filmmaking is the next logical chapter in Greg’s cumulative creative process.

Greg was raised in a musical family, and, like his brothers John and Robert, played in various bands, as well as writing and producing his own projects. Greg’s love of music was sparked to life by his mother Judy. Some of his most vivid memories are of accompanying his mom to the record store, where she would pick up the latest Dylan or Simon and Garfunkel record. Greg lost his mother to cancer at the age of 11. His mother, Judy, was only 31.

Greg retired from performing several years ago. He has turned his passion to focus on one of his favorite sports, cycling. Greg has been riding for the past few years and credits cycling for jump starting a personal transformation and helping him rediscover his inner athlete.

In 2016 Greg participated in his first Fred Hutch Obliteride, a cycling event that raises money for cutting edge cancer research. He rode to honor his mother Judy. The following year he built a team and rode for his mom and two other special mothers who have battled or were currently battling cancer who remind him of his own mother and touched his heart.

“We Ride Why” is Greg’s first foray into documentary filmmaking. The project encompasses Greg’s passions for cycling and music and utilizes them in order to share a much more important message: the importance of life, love, compassion and healing.

Key Cast

Greg Roth

Ashley Autumn Berg

Piper

Jenny George George

Bennett White

Other Credits

Director of Photography: Jason Tang

Audio Production & Sound Design: Bubba Jones

Lead Editor: Michael Gonzalez

Associate Producer & Story Editor: Madison Joslyn

Associate Producer and Music Supervisor: Andrew Joslyn

Narration: Michael Wansley

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